The bicycle fit for Bond

Land Rover has launched the world’s first Titanium Nitride coated mountain bike – NITRIDE.

Coated in the same material as the London 2012 Olympic torches, this bespoke premium bike, designed by Midlands-based 2x2 Worldwide, offers superior ride, ultimate durability and utmost sophistication, so it wouldn’t look out of place in Q’s laboratory.

Using military aerospace technology, the NITRIDE is finished in a Physical Vapour Deposited (PVD) titanium ceramic coating – which is applied in a controlled oxygen free environment. This finish is only three microns thick, that’s just one fifth of the thickness of a droplet of mist! The result is that the bike will not corrode, is virtually scratchproof, with a finish that is lighter than paint and gives unique rider quality.

With prices starting at £10k, the NITRIDE bike is exclusively hand built in the UK for its rider within 18 weeks, using personal sizing requirements supplied by its owner.

Excited? The team at Target PR nearly fell off their five-wheeled plastic framed upholstered office chairs when 2x2 Worldwide asked if they could help with PR for this and their full range of brilliant Land Rover bikes.

To find out more visit the Land Rover bikes website