No matter what you’re taught at university in terms of theory, practice and knowledge, I believe you don’t really start learning until you’re in a working environment and gaining hands-on experience - something I have always been eager to do. When I was offered the chance to work with Target, it was something I was very much looking forward to.
Now, coming to the end of my work experience placement with Target, I reflect on my week.
Arriving on Tuesday, I was filled with pre-placement nerves. Still in my first year studying Public Relations and Communications at Leeds Metropolitan University, I really didn’t know what to expect. But, there was no reason for me to have been worried. From the moment I arrived I was made to feel very welcome. After meeting everybody and having a tour of the office, it was straight into work.
Working on behalf of a number of clients including Specsavers, Cotswold Outdoor and ADEY, my week has consisted of a variety of tasks. These included checking newspapers for relevant articles, drafting press releases, conducting research, and helping to create a newsletter. I also sat in a discussion for a campaign which I found very interesting as I was able to see the thought process and different ideas bounce off one another in the office.
Throughout the week, I have been able to gain insight into the PR industry and how a PR agency operates. I feel that the team at Target has given me valuable experience and feedback which I will use constructively to help me both within my studies and in the future.
After an enjoyable week, I am very grateful to have been given this opportunity and I would love to come back to such a lovely agency.
A huge thank you to everyone at Target!
Jess Collier
PR student
Friday 5 April 2013
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