Leader of the pack

This week I’ve been thinking about what really makes a good leader in today’s dizzying speed of digital.
And that’s when it hit me – BAM!

Our client BAM is the UK’s leading student media sales agency and has been connecting brands with the student market for more than 15 years, with founder Tim Bodenham at the helm.

So what makes them so good? Well, the proof is in the pizza...

BAM carried out some research last year for its first BAM Freshers Report. Surveying more than 1,000 students at a selection of 20 university freshers’ fairs, the report gave voice to the students in attendance, while providing brands with a realistic indication of activities that this young audience welcomes. Now that’s what I call going the extra mile.

Survey said

Students rated dough doting Domino’s as the top commercial stall with the best freebies – a factor not to be underestimated, as an overwhelming 60% of students admitted it was the lure of freebies that attracted them to the fair and they hope to see a rise in attendance from food outlets at future fairs.

Through carrying out surveys to spill the student beans on what works, and continuously meeting with media suppliers to build new and existing business relationships, BAM always strives to ensure it remains ahead of the competition.

What’s more, despite the prevalence of social networking, BAM truly believes in the power of face-to-face marketing at university events because unlike other traditional marketing methods, it becomes part of the student experience, instead of interrupting it.

At Target, we work with BAM to communicate the company’s big and bold achievements, allowing brands to understand how to reap the rewards from a market that has an estimated spending power of more than £15.5 billion.

It’s certainly an exciting time for us to be working with a company that connects brands such as KitKat, Kelloggs and Cath Kidston with the student market. We’re sure most 18-24 year olds in higher education are also pretty pleased!

Zainab Rahman
Account Executive