The reality is that much of the work I do is office based, in front of a computer or on the phone and only occasionally do we get to go out and about. However, that’s not to say that events don’t have an important role to play in the work that we do for our clients. When well planned and targeted at the right audience, they can have a real impact.
This weekend we are attending the Three Counties Show in Malvern with the Specsavers Drive Safe trailer. The aim is to educate members of the public about the importance of making sure your eyes are fit to drive. We carry out a simple vision screening test which checks distance vision and will indicate whether a full eye examination is required. It’s a simple yet effective way of aligning the Specsavers brand with this important message as well as communicating an overarching theme.
While the Specsavers event is very much aimed at consumers, we are also helping to plan an event for one of our trade clients, Sapa Building System. Experts in providing aluminium facade solutions, Sapa operates in the building and construction sector. By joining forces with The Architects' Journal to put on an event at RIBA headquarters in London, this gives Sapa the perfect platform and direct access to what is a key audience for them – architects. Employing tactics that go beyond just simply badging the event, including social media and a survey, will help give longevity and improve Sapa’s brand awareness.
In this ever advancing technological age where much of what we do is often carried our virtually, it’s nice to know there is still a place for face to face communication – just call me old fashioned!
Bethan Simkins
Account Manager
