As well as winning awards, helping celebs perfect their tans, setting up interviews for Cheltenham Film Festival guests Barry Norman and Mark Kermode, plus the daily successes of generating great stories for clients, October saw the Target team move offices.
Despite some IT teething troubles, we’re now settled in our bright and sunny offices overlooking the iconic Cheltenham College lawns on Bath Road.
The second Cheltenham Film Festival is ready to roll and it’s set to be a blockbuster.
The festival from 4-6 November includes an audience with TV film pundit Barry Norman, an interview with playwright Steven Berkoff, and a showing of the 1924 silent film Piccadilly at the Daffodil Restaurant, the splendid Art Deco former picture palace in Suffolk Parade.
Target is sponsoring the festival by handling the PR. Festival director Adam Clarke admitted the team’s support has been invaluable. “Target has been with us from day one – the word ‘godsend’ doesn’t even begin to cover how brilliant they’ve been,” said Adam, who is juggling his festival work with his PhD studies, while his co-director Martin Pilkington is a full-time teacher.
Target’s Chief Executive Sarah Bryars said: “Adam and Martin’s enthusiasm means there’s never a dull moment. We’re proud to be involved and really excited about the weekend.
“We’re all planning a Target night out to watch the screening of ‘Upside Down – The Creation Records Story’ which will be followed by a special club night at Thirteen Degrees.”
Most of the festival events take place in the Parabola Arts Centre. For more info and to buy tickets visit www.cheltenhamfilmfestival.com
The Christmas countdown return of Strictly Come Dancing has got the whole Target team thinking sequins, samba and salsa! (Well, perhaps with the exception of Colin who is more concerned about the new whip regulations, although we think that’s something to do with fillies of the four-legged variety.)
And, as the tangoed contestants hit the dance floor, two of the celebrities are getting our vote this year, but not primarily for their dancing skills.
As the result of a recent mailer of SLG Beauty’s Velvotan mitt (a handy little tool to apply fake tan which helps avoid streaks and tell-tale orange hands) to all the contestants on the show, we received thank-yous from Anita Dobson and Holly Valance.
The hand written note from Anita Dobson particularly touched us and we’ll be keenly watching her performance, and tan, from now on!
The huge cheesy grins say it all - we were very, very proud and excited to win Gold at the CIPR West of England PRide Awards, for our work with ADEY Professional Heating Solutions.
Here's what the judges said:
"Target PR was asked to reinforce ADEY's position as the number one manufacturer of magnetic filtration products in the UK central heating sector, as well as to help increase sales of the MagnaClean product range. This winning entry scored top marks across the board. The judges were particularly impressed with the succinct layout and the attention to detail on how it achieved measureable return on investment for the client. The client set some very tough objectives for this campaign but Target delivered and more on all fronts."
The photo above shows Target's ADEY team Hannah Dudek, Rachel Meagher and Sarah Bryars receiving the Gold award from Raj Kumar, from headline sponsor Precise.
There were whoops of delight when Target won gold for a campaign which built awareness, enhanced company reputation and generated business for ADEY Professional Heating Solutions in Cheltenham.
Chief Executive Sarah Bryars congratulated her team on scooping the top prize in the Corporate and Business Communications category in the West of England Pride Awards, held in Bristol on Friday night.
"We're very proud to have won such a hotly contested competition. Our public relations work for ADEY proves that PR can directly influence sales, as well as reinforce a great reputation.
"Winning this award is a huge boost for Target, and it's particularly rewarding to share the accolade with a client that's so exciting to work with and appreciative of our skills."
ADEY, this year’s Gloucestershire Business of the Year, asked Target to help it maintain its position as the top manufacturer of magnetic filtration products in the UK central heating sector, and to help beat its sales targets of the MagnaClean product range.
ADEY’s Marketing Director Haimish Mead said it could not have happened without Target. “Without doubt, Target PR has been the best marketing appointment we’ve made. The company has delivered what can only be described as an exceptional level of communications support, enhancing ADEY’s status as No.1 in the market."
