It’s been a busy few weeks here at Target PR, from organising our upcoming ‘One Day Wonderland’ pop-up shop and balloon race in aid of Sue Ryder, to our everyday work, great things happen at 105-107 Bath Road and we'd like to share it with the world. Well, the world wide web to be precise!
In recent weeks you may have noticed that we’ve done more than just dip our toes into the social media swimming pool, we’ve been going all out giving you daily insights into what goes on here at Target HQ. But we didn’t just dive straight in, oh no, we put together a list of hints and tips to make sure everyone in the team was on the right track.
So if you’re stuck for words, or need help deciding whether that tweet about what you had for breakfast is really necessary (it’s not), why not take a look at our favourite top tips and let us know what you think:
1. First and foremost be yourself, but be cautious. It sounds obvious but don't reveal information that you feel could be potentially sensitive or confidential – you don’t want to let the cat out of the bag!
2. Internal issues can arise and disagreements do happen, but public arenas, including Twitter, Facebook and blogs, are not the place for these to be aired. Enough said.
3. The best posts are the ones that signpost information available elsewhere and encourage conversations. Content is king and stuff that works includes: a behind the scenes look at a day in your shoes, insight on and responses to the latest and greatest industry news, or even a guest post from a client that’s benefitted from your help.
4. If the post is related to a news story, link to it and respond to it, don’t spend time repeating it. After all, people are coming to you for your opinion and insight. As Baz Luhrmann once said, “Advice is a form of nostalgia, dispensing it is a way of fishing the past from the disposal, wiping it off and recycling it for more than it’s worth”.
5. Enjoy it!
