Recently whilst I have been studying for my CIPR Foundation Award, I have been looking at textbook definitions of Public Relations.
The Chartered Institute of Public Relations defines PR as:
"Public relations is about reputation - the result of what you do, what you say and what others say about you."
This week I have put the textbooks aside, I've been thinking about what PR is and what PR people do from an agency perspective.
Based on my first few days working with Target PR, these are my observations on PR outside the classroom.
Good relationships
Put simply, PR is about people and your relationships with those people. Good working relationships can help get things done quickly.
Good writing
PR is about producing copy people will want to read. Press releases are short, snappy and newsworthy.
Good causes
There's interest in how local businesses are supporting the local community. Companies that have been going the extra mile and holding quirky fundraising events that support local charities get great coverage.
Good timekeeping
PR is about thinking ahead and being aware of internal, external and your client's deadlines. PR involves careful planning and effective time keeping.
Good tea
And perhaps my most astute observation of the week is that PR is fuelled by copious amounts of tea. Whether the PG Tips, or the Earl Grey variety - its official - tea makes the PR world go round.
Charlotte Sanville
Freelance Account Executive
