Shining the light on solar

This autumn Target PR is proud to be launching an innovation set to revolutionise the solar thermal market in the UK.



A unique patented adaptation of the standard solar thermal system could deliver savings of up to 45 per cent on fuel bills by heating the home as well as hot water.

Invented by experienced and time-served heating engineer Matt Lee, Solar 3C provides a simple yet revolutionary extension to a standard solar thermal system traditionally based on a twin coil cylinder. Advancing the technology by developing a unique and patented triple coil hot water storage cylinder, the Solar 3C system is able to deliver green and highly efficient space heating in addition to domestic hot water.

The additional capacity provided by the third coil in the cylinder also dramatically extends the potential annual solar gain from typically 10 weeks per annum to 10 months plus. Evidence provided by existing Solar 3C customers reveals possible savings of up to 45 per cent on heating and hot water bills.

Using its strong relationships with editors in the heating, plumbing and building sector press, Target is taking Solar 3C’s exciting messages to its key audiences for the first time, marking a key milestone in the development of this innovative, entrepreneurial business.

The bicycle fit for Bond

Land Rover has launched the world’s first Titanium Nitride coated mountain bike – NITRIDE.

Coated in the same material as the London 2012 Olympic torches, this bespoke premium bike, designed by Midlands-based 2x2 Worldwide, offers superior ride, ultimate durability and utmost sophistication, so it wouldn’t look out of place in Q’s laboratory.

Using military aerospace technology, the NITRIDE is finished in a Physical Vapour Deposited (PVD) titanium ceramic coating – which is applied in a controlled oxygen free environment. This finish is only three microns thick, that’s just one fifth of the thickness of a droplet of mist! The result is that the bike will not corrode, is virtually scratchproof, with a finish that is lighter than paint and gives unique rider quality.

With prices starting at £10k, the NITRIDE bike is exclusively hand built in the UK for its rider within 18 weeks, using personal sizing requirements supplied by its owner.

Excited? The team at Target PR nearly fell off their five-wheeled plastic framed upholstered office chairs when 2x2 Worldwide asked if they could help with PR for this and their full range of brilliant Land Rover bikes.

To find out more visit the Land Rover bikes website

Social networking with a side order of beer

Part of the Sapa Group which employs 14,600 people worldwide, Sapa Building System offers architects and specifiers a range of innovative aluminium systems for curtain walling, doors, windows and specialist applications. Recent contracts include providing windows for the Welsh Assembly in North Wales (pictured).

Target PR’s role as Sapa Building System’s UK press office is to deliver its core messages to local authorities, the architectural press, building titles and specialist magazines, helping to build its profile and engagement with prospective customers.

So, it was perfectly fitting that Target organised Sapa’s recent sponsorship of an event with the Architect’s Journal celebrating winners of the prestigious RIBA Awards. A panel discussion involving architectural critics, professionals and commentators at RIBA headquarters created the draw for an invited audience of more than 100 architects.

With plenty of great content to share through social media with those who couldn’t attend the event, as well as powerful coverage in this leading journal, this was a great example of client/media partnership.

The occasion saw Sapa Building System’s sales team networking with some of the UK’s most accomplished architects, rounded off by an informal chance to chat further over drinks and tapas at a neighbouring bar. Now that’s what we call social networking!

The Force is strong with this one

Target celebrates 35 years in business this month.

Formed in 1977 – when the Queen celebrated her Silver Jubilee and Star Wars was the cinema blockbuster – the company has experienced a multitude of changes, most recently in 2011 when the firm consolidated its focus on public relations as its core specialism, appointed Sarah Bryars as chief executive, and moved to its current premises at 105-107 Bath Road, Cheltenham.

“Target is living proof that quality beats the test of time, whatever the economy throws its way,” says Sarah Bryars.

“Our industry, like many others, has had its ups and downs. But by concentrating on quality and high standards, we’re very proud to be celebrating 35 years in a very competitive business where only the best will do.

“We’re a very different business to the one that opened its doors as an advertising and design agency in 1977. The creative industries, and the businesses we serve, have changed immeasurably – even in just the last five years.

“Quality is Target’s enduring characteristic, and today our team of 11 directs all its energy and creativity towards PR-led solutions that enhance the reputations of our clients so that they can grow their businesses, meet potential customers or sell more product.”

Target PR’s diverse portfolio encompasses B2B and consumer clients, in sectors from heating and plumbing (ADEY Professional Heating Solutions) to beauty (SLG), aluminium curtain walling specialists (Sapa Building System) to equestrian athletes (British Equestrian Federation), and one of the best known names on the high street (Specsavers) – to name but a few. Targeting national, local, specialist, online and social media, it’s this diversity that Sarah credits as part of Target’s success.

“Sharing ideas and experience among a team working on such different clients is a great way of maintaining a fresh perspective,” says Sarah. “But it’s also really exciting to see the depth of knowledge and contacts that each client team generates, and how they use those sector insights and relationships to benefit the client.

“Everything comes back to quality performance; it doesn’t just keep our clients happy it gives each of us a buzz, which breeds confidence, enjoyment, and our performance just gets better, which benefits the client, and so the positive cycle continues.

“That’s not to say it’s always a smooth ride! We’re in a very tough trading environment. But we’re determined, fiercely loyal to our clients, to each other and to Target, and we’re full of ambition for the future.”