The world waited with bated breath. International media were ensconced outside St Mary’s hospital for several weeks; people camped outside for days, all waiting for George.
And then, finally, on Monday the future king was born, on
Wednesday he was named and Sarah won our sweepstake!
Three generations of living heirs (Princes Charles, William
and George) offers a reassuring stability to our monarchy, but perhaps more
importantly George has unknowingly boosted the ‘Royals’ own PR.
Events of the last century have certainly marred the Royal
Family’s popularity - tragedies and scandals have dented goodwill. But the arrival of the fairy-tale couple Kate
and Will, our Prince Charming and Cinderella (well maybe not, dressed in Alexander
McQueen, but she’s not of blue blood) has helped re-build the family’s image
and enhance its reputation.
It’s hard to comprehend the anticipation and pressure of
George’s arrival – US Time magazine said he was ‘already a figure of
international influence’ before he was born.
Fortunately for the little prince, he won’t appreciate the scale of his
entry into the world until he’s much older.
PR around the event was managed seamlessly, with a captive
audience informed via the official announcement and an unexpected tweet and
online release. Then followed the
marching bands, the beautiful blue-lit landmarks and the gun salutes; fitting
endorsements for the joyous occasion.
This was all then topped off perfectly by scenes of the
happy couple leaving the hospital with their newborn, relaxed and engaging –
surely helping to revive enthusiasm for the monarchy across the globe?
You couldn't have asked for a better PR campaign.
Sam Kandiyali
Director
