We've all witnessed Miley Cyrus very publicly trying to break free from
her whiter than white Hannah Montana Disney character image, and her latest
antics have sparked yet more controversy. Not only did the 20-year-old pose
provocatively for Terry Richardson, she has also hit back at Sinead O’Connor’s
open letter, in which she pleads with Miley not to let the music moguls ‘make a
prostitute’ of her.
Sinead’s comments were in
response to an interview the young pop singer did with Rolling Stone magazine,
where she revealed that the video for her latest single, Wrecking Ball, was
inspired by Sinead’s legendary video, Nothing Compares 2 U. Ouch.
However, Sinead makes an important
point in her (slightly ranting) letter, calling on Miley to ditch the
fabricated persona that she has adopted in an obvious and see-through attempt
to be recognised as a “bona fide” pop star – simply stating let the talent you
have speak for itself.
Trying to engineer something that
you’re not, whether it’s a person, brand, product or business is no smart move.
It will undoubtedly lead to controversy and break any trust you may once have
had.
A business’s reputation is earned
through its actions and behaviours; it’s shaped by where it began, where it is
today and where it wants to be in the future. It’s our role as PRs to ensure
our clients’ talents receive the recognition they deserve, but only authenticity
will secure the longevity and growth of their business.
Alexandra
Underwood
Account executive
