It’s August. The MPs had
scarpered off to their holiday homes and the school gates were securely padlocked,
leaving press rooms up and down the country able to indulge in the season of
silly stories.
Many comms professionals have
been debating whether silly season is still in existence – a credible argument considering
the drivel that makes the print and digital pages on a daily basis, not just
during the summer holidays. Incidentally, I've found myself sifting through some
right corkers, laughing heartily before becoming pretty damn cross that maybe
all of this is undermining the meaning of news and hindering the practice of
quality public relations.
Despite myself, I feel compelled
to present you with some of the frolicsome news stories that made the cut:
Any real potato-lover will be
able to recall a time when an extraordinarily large crisp, chip or wedge
appeared in their packet or on their plate. However, one Gloucestershire
resident was in such awe of an enormous chip she had been served, that she
actually took a picture and sent it to the Gloucestershire Echo. And yes, The
Echo did indeed feature the cooked vegetable. The lady in question also told
the paper she will be researching into whether or not it has broken any
records. We wish her all the best with her future chippy endeavours.
When Amy Adams took a picture of
a cloud formation, which remarkably resembled the map of Britain, it was no
real surprise that it made its way into her local paper, the Coventry Observer.
However, it was a complete shock to not only snap-happy Miss Adams, but also
Matt Bates, the paper’s editor, when it appeared on the front page of the
Guardian’s Weekend Edition!
Another
belter from our home county. Frank Tunbridge, a big cat tracker from
Gloucestershire, who spends most of his time following up leads on big cat
sightings in the area, is sadly mourning the loss of his trusty socks. The
socks, which had triumphantly served a comfortable 25 years service, have
finally seen better days; a good innings we say.
However,
we are pleased to inform you that Mr Tunbridge will continue his quest to find
big cats in Gloucestershire despite the absence of his socks...and big cats.
Alexandra Underwood
Account Executive
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