Target Public Relations boosts new business

James Wood has joined Cheltenham-based Target Public Relations as New Business Manager.

The former Sir Thomas Rich pupil takes up the new role after eight years with Brunswick Home Loans in Gloucester.

“I have a strong sales background, but the PR industry is a new departure for me,” said James, 35, who has a degree in Business Management.<

“It’s all about building and maintaining relationships and getting the Target name out there. PR can be the most cost-effective way of adding to a company’s marketing mix, but it is sometimes overlooked. It’s my job to help change that and make sure businesses know about Target’s breadth of expertise.”

Chief Executive Sarah Bryars welcomed James to the team, based in Bath Road.

“We created this new role as we shift focus to what we do best – public relations. We have strong experience in the field of trade PR for building materials and services, as well as consumer markets in health and beauty, and we are going all out to capitalise on those strengths. James’ sales experience will be invaluable as we go forward,” she said.

The award-winning company’s current clients include Specsavers, ADEY Professional Heating Solutions, Sapa Building System, and SLG Beauty.

Sapa Building System hands press office to Target

Sapa Building System Ltd in Tewkesbury has chosen Target PR to handle its public relations.

From its new state-of-the-art premises in Tewkesbury Business Park, Sapa Building System offers architects and specifiers a range of innovative aluminium systems for curtain walling, doors, windows and specialist applications.

Sapa has 140 staff in Tewkesbury and is part of the Sapa Group which employs 14,600 people worldwide and has an annual turnover of $4.9 billion.

Sapa’s Commercial Director, Jon Palethorpe, said taking on Target was a major step forward in the company’s bid to consolidate its position in Gloucestershire.

“Our new building enables us to merge our two existing operations in the county at a single site with great access to the whole of the UK. We now want our sales and marketing messages to get out there as efficiently as our products can travel up the M5,” said Jon.

“We have class-leading products and wanted a class act to help us shout about them. Target has all the contacts we need in the building sector, and the company is local which is hugely important when it comes to communication.”

Sarah Bryars, Chief Executive of Target PR which is based in Bath Road, Cheltenham, is delighted to be working with Sapa: “It’s a privilege to be working with a global brand with high standards and a reputation as a major force in the UK fenestration industry.”

The Account Director is Rachel Meagher who has been with Target for more than six years. She will be putting Sapa’s core messages out to local authorities, the architectural press, building titles and specialist magazines.

Sapa Building System’s recent contracts include providing windows for the new Welsh Assembly in North Wales and a unique unitised curtain walling system for the new Co-op HQ building in Manchester.