News

Wednesday 21 December 2011

Winning entry showcases young skills


A joint entry by Year 9 pupils Tiffany and Lauren from Heywood Community School in Cinderford, Forest of Dean, scooped the prize for the best photograph in Target’s ‘have a go’ skills competition.


Part of a county-wide skills day for teenagers held at Gloucester Rugby Club, Target challenged youngsters to try their hand at either writing a press release or taking a photo to illustrate a PR launch story.


Tiffany and Lauren chose to create a photo that would help promote the launch of a new beauty product – the sumptuous Spa Paradisa body butter – and this is their winning image.


Sarah Bryars, Target’s chief executive, explained what impressed her and apprentice account executive Courtney Conroy, who both worked with pupils attending the event.


“Tiffany and Lauren had a really great attitude and approach to the task – they thought carefully about what they wanted to do and came up with the idea for the ‘warpaint’ pose themselves.


“It was a very clever idea: a great way of using the product within the image – the product itself will always be rubbed in (and therefore invisible) when used, so the warpaint idea was a clever visual solution. It also had a sense of drama.


“They listened carefully to the guidance from the professional photographer (who lent us his camera and experience!) and concentrated on the task. The result was a photo that was well composed, dramatic, and showed a good use of the product branding.


“It was great team work.


“The girls were being presented with their prizes by their headmaster in front of the whole school assembly at the end of term, so we look forward to hearing how that went down!”