Choosing a career hasn't got any easier for today's youngsters, so Target was really pleased to be able to take part in a recent 'have a go' skills event at Gloucester Rugby Club.The event saw hundreds of teenagers from schools across the county taking a couple of hours out of the classroom to sample skills from bricklaying and hairdressing, to 3-d computer design in engineering and, of course, PR.
Target's apprentice Courtney (pictured chatting with pupils) designed a couple of simple challenges based on real client scenarios - launching a new beauty product aimed at the teen market or opening a new Specsavers branch in the heart of a local high street. Pupils could choose to tell their story in the opening paragraphs of a press release, or create a photo that would appeal to the press. The incentive of a prize for the best in each category added a little extra motivation.
With some personal guidance from Courtney and Target chief exec Sarah, plus a photographer from Cirencester College on hand to lend a camera and his years of professional experience, the 14- and 15-year olds came up with some great entries. We'll be revealing the winners before the end of term!
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