New focus at Target

Change is the only constant, isn’t that what they say?

Well, the eagle-eyed amongst you will have noticed a few changes at Target in the last few months, as we’ve re-focused our business towards our specialist experience in PR, with Sarah Bryars as chief executive.

Target has always been ready to adapt as markets changed – diversifying from advertising to direct marketing, digital and, since 1996, public relations.

Today, the shifting landscape has blurred many of the boundaries between disciplines, particularly with the rise of social media. New skills and knowledge are crucial for us all as communicators in a digital age.

But some of the ‘traditional’ skills remain fundamental; telling an eye-catching story, with purpose, and executing it brilliantly. These skills are at the heart of great PR, it’s simply the channels that we use to share those stories that have grown and diversified so exponentially. Powerful writing with a clear message is important, whether for a tweet of 140 characters, or a feature of 1,000 words.

Influencing audiences by engaging in conversation directly, or stimulating discussions that take on a life of their own, whether on page, online, or on the bus - that’s always been PR territory. The stories here are a great example; creating a clever viral email for Pentel and letting it loose to have a life of its own, orchestrating a glamorous launch for the luxurious Ellenborough Park Hotel that would get everyone talking, and driving up sales for ADEY through quality coverage that allows experts to share their knowledge and experience with customers.

So in February this year we nailed our colours to the post, believing our PR expertise is best placed to help clients achieve their communications objectives.

But no PR agency is an island, and we’re excited to be discovering new relationships – and enjoying some long-standing ones – with other specialist agencies too.

Change can be liberating and is already bringing Target, and our clients, new opportunities. If you’d like to know more about ‘new’ Target, give Sarah or Sam a call on 01242 633100.