Social networking with a side order of beer

Part of the Sapa Group which employs 14,600 people worldwide, Sapa Building System offers architects and specifiers a range of innovative aluminium systems for curtain walling, doors, windows and specialist applications. Recent contracts include providing windows for the Welsh Assembly in North Wales (pictured).

Target PR’s role as Sapa Building System’s UK press office is to deliver its core messages to local authorities, the architectural press, building titles and specialist magazines, helping to build its profile and engagement with prospective customers.

So, it was perfectly fitting that Target organised Sapa’s recent sponsorship of an event with the Architect’s Journal celebrating winners of the prestigious RIBA Awards. A panel discussion involving architectural critics, professionals and commentators at RIBA headquarters created the draw for an invited audience of more than 100 architects.

With plenty of great content to share through social media with those who couldn’t attend the event, as well as powerful coverage in this leading journal, this was a great example of client/media partnership.

The occasion saw Sapa Building System’s sales team networking with some of the UK’s most accomplished architects, rounded off by an informal chance to chat further over drinks and tapas at a neighbouring bar. Now that’s what we call social networking!