Showing posts with label horsemeat. Show all posts
Showing posts with label horsemeat. Show all posts
Monday, 11 March 2013
All Roads Lead to Cheltenham
This week Cheltenham will be staging one of the UK’s premier sporting events as the 2013 National Hunt Festival is staged at Prestbury Park, featuring four days of top class racing.
Racing is a great passion of mine, so I’d like to share some fantastic facts, followed by a few nags that may be worth a flutter…
The event attracts around 230,000 spectators generating ticket sales of more than £7 million, with 27 races, offering more than £3m in prize money, culminating with the prestigious Cheltenham Gold Cup on Friday.
The Festival has grown significantly over the years and now generates a staggering £50 million for the local economy. Some of the statistics are quite amazing:
- 5,000 temporary staff are employed
- 10,000 beds in the town are sold each night
- 220,000 pints of Guinness are consumed at the course
- 12,000 people sit down to lunch at the course each day
- 30,000 cars and 2,000 coaches bring people to the course
- Over 600 helicopter landings, making this the busiest temporary airfield in the country
- Over £1m cash is withdrawn from the cash machines on course
- Over £1m passes hands in the betting ring for each race
- Off course, bookmakers take more than £600m on the Festival
- Unknown amounts are gambled in all night poker schools
If this is your first visit to Cheltenham, you may be surprised to find that, unlike other sports events, the crowd is constantly moving from parade ring to the stands, to the bar, to the toilet, to the shops, not necessarily in that order. I suggest you try and take time to go into the centre of the course so you can get up close to the horses jumping a fence and appreciate the speed and bravery of the jockeys. It’s a great vantage point to take in the huge number of people in the stands opposite and to hear the roar when a well-backed horse wins, especially one from Ireland!
The Jockey Club is always looking at ways to develop facilities at the racecourse and they are going to be renovating some of the older stands over the next few years, which is long overdue and a welcome improvement. It will be strange not to see Edward Gillespie at the helm this year, as he stood down after more than 30 years as Chief Executive. His forward thinking and organisation have made such a huge contribution to growing the Festival, making the venue a lot more than ‘just a racecourse’, and a place of which the people of Cheltenham can feel justly proud.
No article about the Festival would be complete without a few pointers to some winners this week! So here are some long-range selections for all 27 races, that should give you a run for your money:
Tuesday
1.30 - Dodging Bullets
2.05 - Overturn
2.40 - Fruity O’Rooney
3.20 - Rock on Ruby
4.00 - Arabella Boy
4.40 - Quevega (each way alternative Kentford Gray Lady)
5.15 - Shangani
Wednesday
1.30 - Lyreen Legend
2.05 - Taquin de Seuil
2.40 - Unioniste
3.20 - Sprinter Sacre (each way alternative Somersby)
4.00 - Pendra
4.40 - Bordoni
5.15 - Golantilla
Thursday
1.30 - Aupcharlie
2.05 - Seymour Eric
2.40 - Menorah
3.20 - Reve de Sivola
4.00 - Poquelin
4.40 - Frisco Depot
Friday
1.30 - Our Conor
2.05 - Edgardo Sol
2.40 - Conneygree
3.20 (Gold Cup) - Sir Des Champs (each way alternative Captain Chris)
4.00 - Cottage Oak
4.40 - Art Professor
5.15 - Tanks For That
Enjoy!
Colin Spencer
Chairman
Labels:
Cheltenham,
Cheltenham Gold Cup,
Cheltenham Races,
gambling,
Gloucestershire,
horse racing,
horsemeat,
new business,
PR,
public relations,
recession,
St Patricks Day
Friday, 8 February 2013
How to mask-a-pony
“They’ve only just discovered the horsemeat in lasagnes because
the cheese on top was mascarpone.”
The horsemeat scandal has given Twitter users much to laugh
about this week and the national papers and broadsheets have been riding on the back of their jokes (sorry,
I just couldn’t help it!). Even Downing Street tried to make a funny, with a
spokeswoman describing horsemeat in lasagne as “very distasteful.” How
hilarious.
What really is funny though is how each of the brands and suppliers
caught up in the story have responded, causing a ruckus for the Food Standards Agency (FSA) and whipping up a political point-scoring storm.
When horse-burger gate struck last month, Tesco urgently
withdrew the items from sale and immediately dropped its supplier, Silvercrest.
Taking swift action sent a responsible message to its customers, good move. They
also used press advertising to tell consumers about the actions they were
taking and let their CEO take control of the supermarket’s official blog where
he recognised that “trust is hard won and easily lost”. Again, a good move,
showing a conscientious effort is being made to put things right.
Aldi’s statement to the FSA in Ireland said: “We take the
quality of all of our products extremely seriously.” Phew, that IS good news. “Following
the withdrawal of our Oakhurst Burgers in the Republic of Ireland, we have made
the decision to withdraw three products from sale in the UK as a purely
precautionary measure whilst we conduct further investigations. Any customers
who wish to return the products in question will receive an immediate refund.”
As a consumer, precautionary measures sound good to me, I like the thought that
they are taking EXTRA care so overall this is an acceptable response.
So when horsemeat contamination reared its head again this week, what did Findus UK say? Some of
its beef lasagne range was found to contain 100% horsemeat so come on, let’s
make no beef about it, that’s a lasagne filled entirely with horsemeat. This,
according to Findus, is not a food safety issue and they have withdrawn SOME
products from its beef lasagne range. Bad, bad, bad Findus, you’ve given me the
impression you’re not taking this seriously.
The FSA seems to have been slow on the uptake and is now in a
flap, suspecting “criminal activity” is to blame rather than any regulatory
incompetence. Meanwhile, the opposition is using the scandal to beat the
Government with, accusing them of “pretending this isn’t happening”.
I don’t envy the many communications departments having to deal
with all this. But while we’re all busy laughing about it, there will be
benefits for the ones who deal with the fall out seriously and responsibly, and
consequences for those who keep horsing around.
Seriously though, who’s considering becoming vegetarian now?
Rachel
Meagher
Account
Director
Labels:
Aldi,
burger,
Findus,
Food Standards Agency,
horsemeat,
PR,
public relations,
Target PR,
Tesco,
vegetarian
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